6 Paid Ad Strategies to Maximize a Small Budget
- VHJ Marketing Agency
- Jul 8
- 1 min read
Running ads can feel intimidating if you’re just getting started. The good news? You don’t need a massive budget to see results—you just need the right strategy. I’ve run ads for churches, healthcare agencies, and small brands that make an impact without draining the bank.
1. Start with One Platform
Don’t spread yourself thin. Begin with Google Ads or Meta (Facebook/Instagram) based on where your audience is.
2. Define a Clear Goal
Whether it's traffic, leads, or bookings—your objective determines your setup.
3. Use Phrase Match Keywords (Google)
Broad keywords waste money. Use phrase match to reach the right searchers with more intent.
4. Set a Daily Budget Cap
Start with $5–$10/day. Test. Learn. Then scale.
5. Test Different Creatives
For Meta ads, try variations in images, videos, and captions. Let the algorithm optimize what performs best.
6. Retarget Website Visitors
Don’t let people leave your site and forget you. Retargeting brings warm traffic back.
Running paid ads doesn’t have to be overwhelming or expensive. When you’re clear on your goals and use the right tools and targeting, even a small ad budget can go a long way. These beginner-friendly strategies are your foundation, but the key is building, testing, and optimizing consistently.
👉 Ready to stop boosting posts and start running real campaigns?
We’ll help you stretch every dollar for maximum ROI.
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